Over at the Facebook group many of you are talking about Rich Pins for Pinterest. Like you, I was completely overwhelmed when I looked at Pinterest’s instructions for setting these up. But guess what? Pinterest doesn’t know you run a WordPress blog where a simple plugin can do 90% of the work for you! The instructions they give are the nity-grity technical instructions for every other kind of website.
I’m going to show you how to set up Rich Pins for Pinterest.
“What is Schema.org and Why Should I Comply?”
Perhaps this quote from schema.org says it best…
This site provides a collection of schemas that webmasters can use to markup HTML pages in ways recognized by major search providers, and that can also be used for structured data interoperability (e.g. in JSON). Search engines including Bing, Google, Yahoo! and Yandex rely on this markup to improve the display of search results, making it easier for people to find the right Web pages.
Notice that there’s no mention of Pinterest. Pinterest just happens to make use of this awesome markup which is actually used by search engines! Google is my second largest traffic source so you can bet I want my posts to have that markup!
Post Types that Schema Makes a Difference For
- Creative works: CreativeWork, Book, Movie, MusicRecording, Recipe, TVSeries …
- Embedded non-text objects: AudioObject, ImageObject, VideoObject
- Place, LocalBusiness, Restaurant …
- Product, Offer, AggregateOffer
- Review, AggregateRating
I’ve bolded the few I think this community focuses on a lot with their content. Personally, the only one of them I worry about is the Recipe category and I use a recipe plugin that includes schema markup so I’m all good!
How Do I Make My Blog Schema.org Compliant?
That’s easy! You use a plugin. Actually, some themes, like those running on the genesis framework, already have some markup in place. But, for those that don’t, you can add plugins to help you out.
Recipe Card – This is the plugin I use on my blog for my recipes. It’s highly configurable and it includes the schema markup automatically. There is nothing extra to fill out and I love that. Let’s face it. I’m lazy. I’m sure other recipe plugins have this functionality, but Recipe Card by Yumprint is my favorite.
Schema Micro Data Plugin – This plugin adds a whole new set of forms to the post editor, allowing you to add the markup on a post by post or page by page basis. I think this could get pretty tiresome, but it may be worth it if you post a lot of the post types mentioned above. Here’s more info/screenshots.
All In One Schema.org Rich Snippits – Another plugin that has options for several different types of markup. Check it out.
Extra Special for Genesis Users – I haven’t tried this yet, but the guys at Yoast say that you can do some fancy stuff if you don’t mind doing a little coding and adding some templates to your Genesis child theme. Consider yourself a brave soul? Click here.
So, Back to Rich Pins!
Just in case you don’t know what Rich Pins are… here’s a quick look from Pinterest.
Now that you have a recipe plugin or Rich Snippits plugin installed and you’ve added your markup if needed, you can submit some posts to Pinterest for validation. This part is so easy. You only have to do one of each post type you’re trying to have indexed with this meta data. I only did recipes. If you want to do other post types (see a list of the types Pinterest will index here) you’ll need one of the other plugins I mentioned… not just the Recipe Card.
After submitting it will take a little while for Pinterest to start paying attention, but once they do, all posts of that type, pinned from your site will have the Rich Pin status and show all the extra goodies, like ingredient lists!