We’ve talked a lot in the past about growing your email list. It is a viable source of traffic to your website when used properly. The thing is, after 2,000 subscribers, most newsletter services start charging — and most of them aren’t cheap.
But there is a way to keep this cost down for as long as you can. We’re going to cull the dead weight.
There are subscribers that ignore the emails, they may get sent to their spam folder, or the person gets them and just deletes them. It’s just a fact of life when you’re sending out emails, so accepting it and learning what to do with that information is why we’re here today.
Today, I’m going to teach you how to cull that dead weight from your email list — which will not only keep you from having to pay any sooner than you need to, but it should also increase your open rate.
Let’s get started.