There are a few different types of affiliate programs, and with these types, come different ways to succeed at promoting them and making money.
Affiliate Programs for Products
These programs are the most common and are often easy to implement as the products are evergreen and you can simply add links to relevant copy in your posts and continue making money off those links for years to come. While it does help to write posts and publish updates on social media, these types of programs are more of a slow and steady income. Ebooks, Amazon links, and physical products from your favorite vendors fit into this category. I have already compiled some tips for promoting these kinds of programs here: Affiliate Marketing Tips and Tricks
Affiliate Programs for Courses and Classes
While some online courses are offered on a sign-up anytime basis, a lot of them have scheduled start times. When you’re promoting a scheduled course you want to be sure to time your promotions to get people to register in time for the classes to start.
Many course authors offer very special deals and discounts around holidays. Keep this in mind and refresh and re-promote your posts about those programs any time there is a sale so that you’re bringing that back in front of your audience. Maybe they didn’t have the time or money to attend last time you talked about it, but do this time. You really don’t know. And you could also be reaching someone new who didn’t see your post the first time around. One of the programs I love to keep on top of promoting is The Herbal Academy of New England. (sign up here) I make commissions off their courses on a monthly basis because I promote them regularly on Facebook and I have posts about them on my blog.
Affiliate Programs for Online Events/Summits
Bloggers tend to get excited about these events, knowing the content is relevant for their audience. But, when it comes to promoting them, bloggers try the same tactics they use on other programs and ultimately fail, or see very few purchases from their audience.
These events differ from courses/classes because they are usually one-week only events that are free to attend. The trick to making money on these events is to refer a LOT of registrations and continue promoting and referring people all through the event so that when the event is over they will opt to purchase the full event download package.
While the tactics for this kind of program may seem over the top and maybe even scary to the non-salesy, not pushy types, IF the event is truly relevant to your audience and you are careful to post other relevant non-sales content between your updates, your readers won’t hate you. In fact, some will come back and thank you for telling them about the wonderful opportunity!
Recommended Schedule for Success When Promoting Online Events/Summits
Most of us who utilize affiliate marking to monetize our blogs are used to writing a post that we add a link to, then sharing it once or twice on social media. But, when you’re promoting an event like this you really want to keep your link in front of people constantly. You can do this without sounding redundant by changing your copy and the images that you use!
1. Post on your blog before the event. Share that post a couple times a week leading up to, and right after the event. Keep in mind people can purchase the entire event and often get some really good bonus material even after the live event is over!
2. Email your list! This is a big one for online events like this. The best advice is to email once when the registration page launches. Then email again a week before the event, and yet again the day the event starts. I’d recommend emailing again on the last day and really using that opportunity to encourage your readers to purchase the full download of the event and any bonuses offered. Usually the price of the downloadable package is very affordable the week of and for a day or two after the event, then it goes up pretty drastically so be sure to convey urgency!
3. Share on Social Media. Twitter 1-2 times a day, with other content between. Facebook at least once a day, again, broken up by your own content. You may link to your post sometimes and directly to the registration page other times. Use different images, text, etc so it doesn’t feel so repetitive. Instagram as much as you’d like!!
Image credit 68751915@N05 on Flickr